Join us in Our Mission

Our mission is based on the sustainability concept of linked prosperity. It’s an on-the-ground mission for where we live and interact with each other, and with our natural world. This is what we care about:


To improve quality of life for our farmers, trading partners, employees and customers.


To offer premium tasting, sustainable, affordable, natural and organic food products. Just read the ingredient labels.


To operate on a sustainable financial basis of profitable growth, using a mainstream market approach, in order to positively impact food industry practices and standards.


To commit to more sustainable industry practices – such supporting ocean-friendly practices to eliminate bycatch, protecting marine habitats, and by offering earth-friendly packaging.

Tell us what you care about.

Our Vision

Our vision is to create healthy and caring communities united by natural living, without compromising the ability of future generations in meeting their own needs.

We believe health and wellness for all begins with the way in which we farm, harvest, produce and package nutrient-loaded and premium-tasting foods whether from land or ocean, free from agrochemicals, additives, preservatives, refined sugar, hydrogenated oils and genetically modified organisms.

Our Promise

Our customers, partners and farmers are at the centre of what we do every day of the week.  We offer product choice, transparency, accountability and old-fashioned honesty so you can make the best choices to nourish yourself and your loved ones.